Portugal's best-selling beer has its main Production Plant in Leca do Balio, Matosinhos and includes an excellent visitor centre. Immerse yourself in the brewing process of this classic, world-famous brand. Learn how the raw ingredients are transformed into this iconic beer, through the processes of fermentation through to bottling. Learn the history of Superbock and its affiliated labels, how manufacturing technique has evolved and modernised, see the marketing campaigns that have helped shape this brand and enjoy a tasting at the end of your tour – Saúde!
There are two major players in the beer market: Unicer - Bebidas de Portugal, S.A. who make Superbock, and Sociedade Central de Cervejas, S.A. who are responsible for Sargres. Between them, these two breweries control more than 90% of the Portuguese beer market. Privatisation in the 1990s has seen the emergence of new brewers and a more diverse range of styles. The Superbock brand was established in 1927 and has beaten its rival Sagres to become Portugal's best selling beer both nationally and internationally. Portugal is probably better known for its excellent wines however beer has been brewed in Portugal since ancient times and is Europe's 7th largest beer exporter. It was in fact the Romans who introduced beer to Portugal. Their term for brewing "Saccharomyces cerevisiae" is where the word "Cerveja" is derived from. To upgrade its game in the global arena, Unicer decided to change its name to Super Bock Group.
This circuit tour, placed inside Super Bock Group's very own production centre, offers visitors an immersive experience into the world of beer. You will learn about beer production processes, starting with the raw materials, which are slowly transformed into the wort that will be fermented and ending in the filling line where the sound of thousands of tinkling bottles can be heard. You will also learn about the History of Super Bock, one of the most recognised national brands. In the final part of the tour, your senses will be enticed with the tasting of two beer styles with a delicious food pairing.
Highlights of the tour include the emblematic Copper Room, which was the first brewing room of this production centre and contains the original iconic copper kettles. In addition to the main factory, the tour also includes the small brewery where special Super Bock Selecção 1927 artisan beers are crafted. The tour ends in the lounge where you can enjoy two special beers with food pairing. Each tour has an approximate duration of two hours, with a maximum of 50 people per tour. It is necessary to make a reservation, indicating the day, schedule, and number of people attending the tour.
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Wednesday - Sunday: 10h30 - 15h00, Monday & Tuesday: CLOSED
Adult: €10.00, Concessionary: €6.25, family discounts available Porto Card: 50%
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São Bento Train Station CP Website
Bus: 128 | From Trindade metro station Timetable | STCP Website
Via Norte - Leça do Balio, 4466-955 Matosinhos, Portugal
41º 12' 42.6" N | 08º 37' 33.6" W | +351 932 642 120
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